Spousal Buy-In: Battle of the Sexes

Editor’s Note: Welcome to the companion article to Episode 2 of the MHP_IRL podcast! The purpose of this article is to expand your podcast listening experience with additional content. Companion articles will unpack larger concepts that we talk about during each episode that will give you practical and most importantly, actionable advice that you can apply to your MHP investing journey. 






“DREAM KILLER!”


I’ll never forget the look on Ryan’s face the first time he said this to me.


We were having a heated argument over the kitchen table. 


Ryan’s face was twisted in frustration, his finger was pointed at me accusingly --he was at the end of his rope. 


I wish I could say that this is the last time we ever fought like this, or even that it was the last time I was called a dream killer. Unfortunately for us, this was to be the first of many in a heated game of tug of war that we were about to enter. 


Let’s pause here for a moment….


It’s been 3 years since MHP_IRL Episode 2 aired, and a lot has changed in our lives, business, and marriage since those early days.  My name is Jennifer Narus and I’m Ryan’s wife. After dozens of episodes in the podcast’s three year history,  Episode 2 continues to be one of the most listened to episodes to-date. 


Why?


Because even on your own, entrepreneurship is a journey filled with risk and unforeseen pitfalls that is enough to make even the battle-hardened veterans take pause. The journey is riddled with missteps, miscommunications, and second-guesses. Now throw a marriage dynamic into the mix, and you just put the game difficulty on hard mode. 


The journey that Ryan and I have gone through together as entrepreneurs and as a married couple has been no walk in the park. But the struggles that we faced in those early years can’t just be boiled down to mobile home park investing. The struggles we faced in those early years had much more to do with our inability to communicate and listen to each other much more  than it had to do with our entrepreneurial journey. Mobile home investing served as the rope that we chose for this particular tug of war game. 


This article will give some perspective on those early years. I’m going to share some tips on how to grow well with your spouse in business and use it as a catalyst to strengthen your marriage. 



Now back to the scene at the kitchen table….


That day, Ryan had come home and confidently told me that we are completely changing the course of our plans and dumping all of our savings into trashy, run-down mobile home parks. 


I was livid. 


You see this wasn’t the plan. Ryan and I had the next 5 years of our life all mapped out, and becoming mobile home park investors was definitely not part of that plan. We’d already sacrificed so much to build our future life together.  Ryan had been finishing his MBA internship with Carnival Cruise lines in Miami, Florida while I stayed home in small town Winston-Salem. I was planning our wedding and waiting for the clock to run out on Ryan’s internship so we could start our real lives. 


Things were just about to come together for us, before we knew it we’d be married, Ryan would land a killer job, and we’d move into a nice house, in a nice neighborhood and start our lives together. 


THAT was the plan. The one that we had talked about and agreed on together. 


Then Ryan comes home like a tidal wave one day, breathlessly explaining what sounded to me like a scheme to completely lose our shirts. Ryan excitedly spouted off numbers and ROI calculations with the conviction of a prophet hyping up the Promised Land.To Ryan--a numbers driven guy--MHP investing was the perfect medium to achieve our American Dream. 


But the words floated around in my head like Ryan was speaking gibberish. “He’s got to be kidding me” I thought. Surely he was playing a prank on me after being apart from each other for so long. But as Ryan talked on, I could tell, he was dead serious. 


I wish this is the part where I could say that I quelled my anger and frustration, and instead chose to be the supportive wife. 


But I think you can guess by now that the exact opposite happened...


“FINE, just do whatever you want Ryan, not like you’re interested in my opinion anyway!” I blurted out. 


Seeing red.  I felt like the carefully constructed plans that we had created were falling apart right in front of my eyes and it was driving me crazy. 


Ryan looked like he had just been bitten by a snake. He was so excited to tell me his idea, he never stopped to consider that I would react this way. He lowered his voice, and calmly explained the business model again (in case I missed the obvious advantages to MHP investing that he was trying to show me). 


From Ryan’s point of view I was being irrational...


“Sure, this is a risk Jen, but can’t you see? This is going to change everything for us!”


In my mind it did change everything, for the worse. My dream of white picket fences, and a comfortable life in Suburbia faded before my eyes. Instead, what suddenly stood before me was a dilapidated trailer park riddled with cigarette butts and cars on cinder blocks. 


That night we each receded to our separate corners of the house and an icy silence settled over us. 


This is the part of the story where I wish I could say that we woke up the next morning, discussed our differences, and got 100% on the same page about MHP investing. 


But again, as you’ve guessed, things didn't turn out that way…...


The sense of betrayal that I had felt at that early decision completely closed me off to anything that Ryan said. I didn’t want to listen to his explanations, especially if he wasn’t willing to listen to me. 


Ryan couldn’t understand why I was letting my emotions get in the way of an amazing opportunity for us. “Okay, I’m sorry I didn’t tell you before, but I’m telling you now!” was a phrase I remember him repeating a lot back then. 


Ryan battled my resistance with sound logic, financial analysis and persuasive market research. I wanted to hear none of it, I wasn’t going to be sold on his idea, no matter how logical. I wanted my husband to look me in the eye for a moment and actually hear me, instead of being talked at.


But that validation never came for me… 


We had reached an impasse, trapped in a tug of war, both of our hands gripped firmly on the rope. Both of us dug in our heels, unwilling to concede ANY ground in this war. 


And this battle went on, for the better part of two years. Sure, things simmered down a bit. I resigned myself to the understanding that Ryan was going to do what he wanted anyway. And he figured that eventually, I’d see the error of my ways and realize that mobile home park investing was a profitable source of income for our family. 



Looking back, we could have avoided a lot of headache and frustration if we had just stopped for a moment and considered what the priority really was. 


Because what we learned in those two years, through many disagreements and tearful conversations, was that the priority should have been focused on winning together rather than beating each other in tug of war. As Ryan says “marriage is about disagreeing well and growing together”. 


For Ryan, winning together in this situation meant that he needed to put aside his analytical mind for a minute and understand where I was coming from. He needed to understand that my resistance to MHP investing had nothing to do with the numbers, but rather feeling like I had no control over the situation. Once he acknowledged this we were finally able to make some headway and move forward. Slowly but surely, my mind began to change about MHP investing.


For me, winning together meant that I needed to put aside my emotions and support my husband. It was no secret that Ryan was incredibly passionate about this venture-- his face lit up like a guy waiting for his prom date every time he talked about MHP’s. And I’ll admit, I felt jealous, because I couldn't see what was so great about this “other woman” that had suddenly entered our lives. 


My feelings of resentment clouded my ability to see that I was actually being a bit of a dream killer. 


Once, when the rage and frustration had really boiled over Ryan furiously blurted out, “if we went belly up and had to live in a dilapidated mobile home, you’re saying you wouldn’t love me anymore? What happened to “for better or worse”?


Ouch.


That comment hit me right in the chest. And forced me to look at what really mattered to me.


Did I want Ryan, and all his passion, struggles, and dreams for the future. Or did I just want a comfortable life with Ryan? 


The answer was obvious to me at that moment, I wanted Ryan


And from that moment on, my heart softened, and I changed the way I looked at MHP investing. And once I started to actually let myself feel Ryan’s excitement, it became infectious. 



My three biggest tips for married entrepreneurs:


1- Make sure you’re ready for the impact that will have on your life


It seems simple, but most people tend to get caught up thinking of how more money and freedom will change their lives. They forget to consider the impact that entrepreneurship can have on your closest personal relationships. 


Pro Tip: build a strong network of supportive people to share this journey with you. Invest in mentors and get involved in industry groups, somewhere that you can go to ask questions when you get stuck. Speak to your spouse often and commit to making critical decisions together. 


2- Be willing to risk it all


No one said that this would be easy. But if you both go into this with an “all-in” attitude you’re going to reap the rewards of your efforts multiplied. Just like the old saying goes “scared money don’t make money” 


3- Be patient


Be patient with your spouse, be patient with yourself, and most importantly be patient with the process. There are going to be times when you feel like your business isn’t moving fast enough.


Be patient. 


Give it everything you have.


And keep your eyes on the prize. 



Where are we now? 


By learning to integrate the principles I laid out above, and seriously working on our communication skills, Ryan and I were able to get through those nitty-gritty early years. If you had asked me three years ago where we’d be, I would have said probably stuck in some old trailer somewhere using pots and pans to catch leaks from the roof. 


But here we are three years later and I’m happy to say, we’ve made it.


Ryan and I now work together full time for our MHP investing company Archimedes Group. Ryan handles acquisitions and property management among other things, and I work in the back office on administration and bookkeeping. 


It hasn’t always been sunshine and roses, and we still have days that make us question our sanity. But the important thing is, we’re prepared to handle whatever comes our way because we’ve invested our time and energy into learning how to disagree well and grow together. And these days, we find ourselves entering the tug of war arena much less. 


































MHP Mailer Response NAILS It

This MHP's handwritten response is SPOT ON! The funny part? This is from a mailer campaign we did on 5/5/2016.

What was true 7 years ago is STILL true today:

Nothing beats building relationships

Unfortunately, this person didn't leave a name or return address. So I won't be able to tell them the good news....

Their advice worked! And we grew to 80 properties and counting mostly using this method of building relationships.

P.S. I love them calling out Ian Tudor at the bottom

WE JUST CLOSED OUR 80TH PROPERTY!!

WE JUST CLOSED OUR 80TH PROPERTY!!

Now that I have your attention, let's talk about you.

How did going from no money, no network and no experience to 80 MHPs / RVPs spanning over 4,200 lots look like?

And how can YOU get there?

The answer: nice and slow

Build:
Skills
Networks
Systems & Processes

Do:
Play the long game
What others aren't willing to do
Bet on yourself

Year 1: 2015
ZERO

Year 2: 2016
+1 MHP, +89 lots

Year 3: 2017
+3 MHPs, +602 lots
4 MHPs ~691 lots

Year 4: 2018
+4 MHPs, +432 lots
8 MHPs, ~1,123 lots

Year 5: 2019
+4 MHPs, +187 lots
12 MHPs, ~1,310 lots

Year 6: 2020
+4 MHPs, +208 lots
16 MHPs, ~1,518 lots

Year 7: 2021
+16 MHPs, +657 lots
32 MHPs, ~2,175 lots

Year 8: 2022
+46 MHPs / +2 RVPs, +2,048 lots
80 MHPs / RVPs, ~4,223 lots

Thank you to so many, but special thanks to Jennifer Narus Ian Tudor Jason Bates Mike Conlon Chris Barry Chris Clay Robert "Beau"​ Wiltshire Christopher Nelson Ryan Groene Miles Noland Kolman Bubis Ross Mueller Kevan Enger Glenn Esterson Michael N. Weinberg Drew Prentice William Walker Benjamin Mears Chris Bruce Steven Gunzenhauser Jack Williams, MBA Hunter Gofus and so, so many more. It takes a village!!

W2 to MHP Owner: How Shawn Dwyer Kept His Job and Bought a MHP

Shawn Dwyer couldn't leave his job to pursue his MHP dream. However, he didn't let that, or a host of other barriers, become excuses prohibiting his MHP journey. Join us for Shawn's story on going from zero to MHP while keeping his job.

https://traffic.libsyn.com/secure/archimedesgrp/S5E12_Shawn_Dwyer_mixdown.mp3

YouTube Version

Shawn Dwyer:

Shawn.Dwyer@GoldenOakREI.com

Shawn's LinkedIn

https://goldenoakrei.com/

 

Connect with us!

Mentorship Program:

https://mobilehomeparkmentors.com/

Podcast:

http://www.archimedesgrp.com/podcast

LinkedIn:

https://www.linkedin.com/in/ryan-narus-87293417/

Facebook Group:

https://www.facebook.com/groups/MHPMastermind/

Website:

www.archimedesgrp.com

#MHP_IRL

Damaging MHP Misinformation: A Media Rebuttal with Daniel Weisfield

Daniel Weisfield of Three Pillar Communities explains why media misinformation on mobile homes offends and insults residents and ultimately HURTS affordable housing. This must listen conversation needs to be spread so we can all fight the affordable housing crisis together.

https://traffic.libsyn.com/secure/archimedesgrp/Weisfield_mixdown.mp3

YouTube Version

Daniel's Article

Highest and Best Use Explained:

Highest and Best Use Explained

Mentorship Program:

https://mobilehomeparkmentors.com/

Podcast:

http://www.archimedesgrp.com/podcast

LinkedIn:

https://www.linkedin.com/in/ryan-narus-87293417/

Facebook Group:

https://www.facebook.com/groups/MHPMastermind/

Website:

www.archimedesgrp.com

#MHP_IRL

MMW: Overcoming Slow Deal Flow

MMW: Overcoming Slow Deal Flow

The #1 reason I hear for why people struggle to buy mobile home parks: not enough good deals. In over 7 years, I've averaged about 21 offers per year, or 2 per month. What am I doing that people aren't? Am I cold calling more? Networking better? Overpaying? On this Mid Month Wisdom, I'll share where most people fail and how you can overcome pitfalls of slow deal flow.

Finding Debt Partners: Interview with Truist's Steven Gunzenhauser

Finding loans sub $2MM can be incredibly difficult. Meet rockstar local commercial relationship banker Steven Gunzehnauser. Steven will walk us through how to find people like him, how to build / maintain the relationship, and speak to market uncertainty.

https://traffic.libsyn.com/secure/archimedesgrp/S5E8_Gunz_mixdown.mp3

YouTube Version

Connect with Steven:

Steven.Gunzenhauser@truist.com

Connect with us! Mentorship Program:

https://mobilehomeparkmentors.com/

Podcast:

http://www.archimedesgrp.com/podcast

LinkedIn:

https://www.linkedin.com/in/ryan-narus-87293417/

Facebook Group:

https://www.facebook.com/groups/MHPMastermind/

Website:

www.archimedesgrp.com

#MHP_IRL